"Designing a ship today that Gen Zs will use when they are 40 years old is a difficult challenge. However, using Gen Zs to imagine what they like and want to give more confidence in designing the rooms, restaurants, entertainment, and casinos. Their ideas are being incorporated in ICON3."

– GREG MORWICK, HEAD OF DIGITAL INNOVATION

"Onboarding Gen Zs females in China to become loyal life-time customers is a huge opportunity. Using Gen Z teams of males and females helped uncover biases, influencers, social environments, and triggers to activate interest and consumption. This was a fast and easy way for us to immerse ourselves in this new segment and come out with insights and preliminary strategies on how to get started."

– INNOVATION AND MARKETING DIRECTOR

“I have been truly impressed by both the quality of the work and the effectiveness of the innovation process...What impresses me most is the business implication: this process can be used to generate value within an existing organization with its existing people. The tangibles are that at the end there is a business plan. The softer intangibles are building teams and breaking down cross-functional barriers.”

– JOHN GREENE, HEAD OF LEARNING AND DEVELOPMENT